Monday, July 16, 2007

Missing the Link?

I came across an interesting blurb today on Digital Media Wire about Linked-In’s site traffic, which has spiked 323% in the past year, according to this Hitwise blog post.

I have often said that I think Linked-In is a poorly-executed, great idea. The basis is fantastic, connect with colleagues, prospects and friends via professional information, however, I just don’t think it does it as well. I do, they charge for a “premium” social networking section of the site (disclaimer: I am very much a part of the Facebook generation, which is 100% free) and honestly, there seems to be no real benefit to connecting with one and other.

So what am I missing here? Am I under-utilizing the site? Are the premium, paid features that much better? With Facebook’s swelling popularity, are they poised to become the end-all-be-all of social networking for business?

Comment, take the poll, shoot me the email, or even join my Linked-In network, I’d like to know what you all think.